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ABOUT US

What We Are

We are a Community Interest Company (CIC) a not-for-private-profit organisation created solely to serve the community. This means any income we generate is reinvested into projects that empower parents and carers of children with SEND. Like all CICs, we operate under an asset lock, ensuring that if the company ever closes, all remaining assets continue to benefit the community rather than private individuals.

Our team combines professional experience in education and health with lived experience as parents and carers.

We’re here to make the SEND system clearer, calmer, and more accessible — so families can communicate confidently and achieve fair support for their children. We:

OUR APPROACH

We believe advocacy should be simple, humane, and accessible.

Founded by Victoria Omenaka, a UK Community Staff Nurse with over a decade of healthcare experience, we exist to reduce stress, confusion, and inequality for families navigating education, health, and care systems.

Our Mission

To turn knowledge into action by giving parents, carers, and professionals the right words, structure, and confidence to advocate effectively.

Our Vision

A society where every family understands their rights and every professional communicates with empathy, clarity, and fairness.

As a Community Interest Company, all profits are reinvested into public benefit programmes including free advocacy templates, peer-led parent workshops, and community awareness events.

CORE VALUES

Our Core Values

We work tirelessly to uplift communities by providing resources, support, and sustainable solutions, fostering hope and creating brighter futures.

Empowerment

We believe the best advocacy begins with knowledge and readiness, not luck.

Clarity

We provide templates and resources that turn complex systems into understandable action.

Lived Experience + Professionalism

We combine parent insight and professional rigour.

WHAT WE ARE NOT

Dynamik Advocacy CIC is not a law firm, and we are not regulated by the Solicitors Regulation Authority.

We do not provide legal representation or act on behalf of families in tribunal hearings. Our role is to equip you with information, tools, and confidence to understand your rights and make informed decisions.

OUR CIRCLE

Our Advisory Circle

We’re supported by a small group of parents, educators, and professionals who guide our work, share feedback, and ensure our resources stay rooted in lived experience and community need. Roles may include:

Parent Advocate Advisor

Supporting resource development through lived experience.

Education Specialist

Advising on EHCP and inclusion frameworks.

Community Engagement Lead

Coordinating local workshops and partnerships.

Safeguarding & Compliance Advisor

Ensuring ethical and transparent practice.

Each advisor contributes to shaping the direction of Dynamik Advocacy CIC, ensuring that every decision keeps families at the centre.

OUR TEAM

Dedicated hearts behind our mission

Meet the passionate individuals driving our mission forward, committed to creating meaningful change and building a brighter future for all.

Kristin Watson

Founder & Executive Director

Sophia Martinez

Communications Director

Michael Carter

Program Manager

Olivia Thompson

Community Outreach Specialist

FAQ

Answers to important your questions

You can volunteer, donate, or partner with us to support our initiatives. Visit our Get Involved page for more details.

You can volunteer, donate, or partner with us to support our initiatives. Visit our Get Involved page for more details.

You can volunteer, donate, or partner with us to support our initiatives. Visit our Get Involved page for more details.

You can volunteer, donate, or partner with us to support our initiatives. Visit our Get Involved page for more details.

You can volunteer, donate, or partner with us to support our initiatives. Visit our Get Involved page for more details.